PROFILE and CAREER OBJECTIVE

• Holds a Ph.D. in Sport Management and a Ph.D. in Sport Sociology. Strong background in audience behavior in sport media, communication in sport, cross-cultural sport audience psychology, brand communication in sport, and research methodologies. Experienced in managing projects from conception to completion. Currently teaching students and conducting research at the Department of Sport Outdoor in Eulji University.

EDUCATION

• Doctor of Philosophy (2010)
• Concentration in Sport Management, The University of Texas at Austin
• Doctor of Philosophy (2003)
• Concentration in Sport Sociology, Sung-Kyun-Kwan University
• Master of Arts (1997)
• Concentration in Physical Education, Sung-Kyun-Kwan University,
• Bachelor of Arts (1995)
• Concentration in German Language and Literature, Sung-Kyun-Kwan University

TEACHING

• Instructor Fall 2012
• Seoul National University: Sport Marketing Research (graduate course)
• Instructor Fall 2012
• Seoul National University: Sport Management Seminar (graduate course)
• Course Assistant Spring 2011
• The University of Texas at Austin, ADV 344K: Advertising Research
• Course Assistant Spring 2011
• The University of Texas at Austin, KIN 395: Organizational Behavior in Sport
• Course Assistant Fall 2010
• The University of Texas at Austin, ADV 373: Integrated Communications Campaigns
• Guest lecturer Summer 2010
• The University of Texas at Austin, KIN 350: Sport Sociology,
• “Sport and the Media”, invited by Dr. B. Christine Green.
• Teaching Assistant Summer 2010
• The University of Texas at Austin, KIN 350: Sport Sociology
• Guest lecturer Summer 2009
• The University of Texas at Austin, KIN 350: Sport Sociology,
• “Elite Sport System and Its Future”, invited by Dr. B. Christine Green.
• Guest lecturer Spring 2009
• The University of Texas at Austin, KIN 312: Management of Physical Activity and Sport,
• “Public Relations in Sport Industry”, invited by Dr. Brianna Smith.

RESEARCH INTERESTS

• Communication in sport
• Cross-cultural sport management
• Cross-cultural consumer behavior in sport
• Sport tourism

Publications

• Seo, W. J., Lewin, L. A., Han, S., Park, S-H., Moon, B-Y., Kim, M-S.,

BOOK PUBLICATIONS

• Seo, W. J., Lim, S. Y., Chung, K-S., and Sung, Y. (2011). Sport Media: Reporting, Producing and Planning. Focal Press, 2005, Brad Schultz; Seoul, South Korea: Rainbow Books.
• Seo, W. J., and Sung, Y. (2009). The Elusive Fan. McGraw-Hill, 2006, Philip Kotler; Seoul, South Korea: Seoul Korean National Open University Press.
• Moon, B. Y., Seo, W. J., Kim, H. K.,

ACADEMIC

• 한국스포츠산업경영학회지 논문심사위원(2014-현재)
• 한국체육학회지(영문판) 논문심사위원(2014-현재)
• 체육과학연구 논문심사위원(2014-현재)
• Research Fellow (September 2011 ~ June 2012)
• Sport Industry Research Center (SIRC), The School of Tourism and Hospitality Management, Temple University
• Editorial Board Member and International Advisory Board Member (May 2009 ~ Present)
• Pamukkale Journal of Sport Sciences (PJSS), Denizli, Turkey.
• Ad-Hoc Reviewer
• European Sport Management Quarterly(SSCI)
• Journal of Sport Management(SSCI)
• Sport Management Review(SCOPUS; August 2006)

AWARD AND HONORS

• The Graduate School Continuing Fellowship (2007) : The University of Texas at Austin
• Lee Hage and Joseph D. Jamail Endowed Scholarship in Education (2004): The University of Texas at Austin

PROFESSIONAL MEMBERSHIP

• North American Society for Sport Management (NASSM)
• Sport Marketing Association (SMA)
• Pamukkale Journal of Sport Sciences (PJSS)